Marketing Strategy A Product Or A Service Prototype Essay

Marketing Strategy Every entrepreneur should work big and fast by prioritizing growth over profitability, dominating the current market before any competitors. As a result, faithful customers and functional profit will naturally emerge. â€Å"If you have a great product, getting in the door may be the hardest part of the battle† (Kawasaki, 2004, pg.49). It is just impossible to walk into any startup without having someone giving it a discussion. The basic marketing plan of raising awareness, to generate interest, which then leads to desire, and finally, prompts action. This plan is mainly about building a product or a service prototype that relies on the assumption of an eventual capital profit. â€Å"This plan is broken down into provable hypotheses and experiments that allow the entrepreneur to test pieces of the model as the company grows† (Kawasaki, 2004, pg.154). Hypothetically, by raising as much awareness as possible, an entrepreneur should have a higher rate of interest, desire, and action than those who do not do the right thing. â€Å"Successful new product development is a critical cornerstone of firm success† (Tuteski, et al., 2015, pg.60). So to improve a business effectively, to experience fulfillment and to gain wisdom for developing competencies, it should follow the strategy of prototyping. The startup prototyping is about making and marketing new products and or service. It is also about how to get the new products to customers usability and user experience.Show MoreRelatedContinual Improvement at Lowe’s Companies, Inc. Essay1109 Words   |  5 Pages In the early 2000’s Lowe’s was rapidly intensifying its presence nationwide. The company carried a varied assortment of home improvement products and catered to the needs of retail as well as commercial business customers. 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